‘Aim to Sustain’ has been formed to highlight the crucial role that sustainable game shooting plays in delivering biodiversity net gain through preserving and protecting cherished rural landscapes and a tremendous array of wildlife.

The “Aim to Sustain” partnership will also focus on showcasing the contribution that game management makes to sustaining rural communities, providing high quality food and making the countryside a place that visitors treasure year in, year out. 

The organisations committed to the Aim to Sustain partnership are :

Countryside Alliance (CA)

British Game Alliance (BGA)

British Association for Shooting and Conservation (BASC)

Country Land & Business Association (CLA)

Game Farmers’ Association (GFA)

Moorland Association (MA)

National Gamekeepers’ Organisation (NGO)

Scottish Land and Estates (SLE)

The Game & Wildlife Conservation Trust (GWCT) are acting as advisors.

The organisations will work together to communicate to the public and decision-makers how sustainability is at the core of progressive game management. The partnership will also promote the highest standards of self-regulation and produce credible, robust and focused research.

Aim to Sustain launches with a 10-week ‘Have Your Say’ consultation that will seek the opinions of the quarter of a million-strong combined membership of the individual organisations.


It is vital that we all have our say in how this organisation moves forward to represent the voice of Shooting and the Countryside, please follow the link above to take a short survey as to what your priorities would be to drive this forward.

The creation of Aim to Sustain has already received widespread support within the political world.

Sir Geoffrey Clifton-Brown, chair of the All Party Parliamentary Group on Shooting and Conservation, said the partnership would be good for the long-term future of sustainable game shooting.

Lord Ian Botham, commenting in his column in The Daily Telegraph, said: “Our patchwork quilt of organisations is uniting to talk to the Government and the media about how shooting can best be regulated to serve the interests of both human beings and the natural world they inhabit. The Aim to Sustain coalition, will push back on areas where we think policy is wrong.”

What can you do ?

Take the short survey to highlight your concerns and priorities


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